Case Study

eCommerce Application

US Airways

Redefining Airline Booking with a Modern, User-Centered Platform

Overview

After the America West–US Airways merger, the airline needed a single, modern web experience that unified two reservation ecosystems and brand experiences. We set out to simplify booking and check-in, improve speed and findability, and create a scalable, research-driven UX.

Challenges

Unite diverse management groups behind a shared vision for user-centric design.

Translate business goals into an intuitive, customer-first online experience.

Develop a new front-end and booking experience supported by robust research and testing.

Solution

We led deep UX research, stakeholder interviews, personas, journey mapping, and airport tests with eye-tracking ... then rebuilt the front-end architecture to abstract and unify the two back-end systems. We prototyped and refined booking, flight status, and web check-in, added accessibility, tuned performance, and shipped with analytics.

KEY FEATURES

Unified Booking Engine

Flight Status & Alerts

Web Check-In Tool

Profile & Trip Management

Dynamic Flight Search

Secure Payment Gateway

32 %

faster bookings

31 %

web check-ins

725 k

monthly users

29 %

less support calls

Conclusion

The new site unified two systems into one trusted experience speeding booking and check-in, reducing friction, and aligning teams while establishing a scalable foundation for future product and operations growth.

Testimonial

Dot Com Development transformed our vision into a reliable, field-ready mobile app. Their professionalism, planning, and execution boosted technician efficiency and delivered results we can trust every day.

Dirk Haley

Product Engineering Manager, Valley Forge Bolt

Project Service Summary

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